Main Street 4-Point Committee Structure
The Georgia Department of Community Affairs' Office of Downtown Development (ODD) coordinates the Georgia
Main Street and Better Hometown programs. These programs assist Georgia cities in the development of their core
commercial areas. Assistance provided by the Office of Downtown Development emphasizes community-based,
self-help efforts grounded in the principles of professional, comprehensive management of core commercial
districts. Communities are expected to work within the context of historic preservation and the National Main Street
Center's 4-point approach to downtown revitalization; Organization, Design, Economic Development and
Promotion. As of 2007, over one hundred cities have joined these programs. The Kingsland DDA started the
process to become a Main Street Community on February 5, 2008 and received the designation on October 7, 2009.
Organization - Involves building a Main Street framework that is well
represented by business and property owners, bankers, citizens, public
officials, chambers of commerce and other local economic development
organizations. Everyone must work together to maintain a long-term effort.
-Sets the Annual DDA Work Plan
-Manages the allocation of funds for the Downtown Facade Grant Program
-Reviews and delegates DDA Projects to the appropriate committee.
Design - The mission of the
Design Committee is to enhance the attractiveness of Kingsland's
Royal District. Historic building rehabilitation, street and alley
clean-up, colorful banners, landscaping and lighting all improve the
physical image of the downtown as a quality place to shop, work,
walk, invest in and live. Design improvements result in a
reinvestment of public and private dollars to downtown.
-Façade Grant Design Review
Economic Development- Economic Development
involves analysing current market forces to develop
long-term solutions. Recruiting new businesses,
creatively converting unused space for new uses and
sharpening the competitiveness of Main Street’s
traditional merchants are examples of economic
-Royal District Merchant & Business Listing
-Annual Downtown Market Study
-Downtown Business Inventory
Promotions - The Promotion Committee works to create excitement
downtown. Street festivals, parades, retail events and image
development campaigns are some of the ways Main Street encourages
customer traffic. Promotion involves marketing an enticing image to
shoppers, investors and visitors and also positioning the downtown in
the market place.
-Runabout in the Royal District Auto Show
-Kingsland Family Fall Festival
-Royal District Holiday Open House
Click on our Events page for more information.